Social media in design industry II: blogging

Hi there,

My last post was about the advantages of hiring a geek on marketing position when you are the owner of an interior design company in Poland. Well, of course not exactly but writing about social media as the main marketing communication channel inspired me to think about blogging itself and its impact on the marketing of this particular industry in Poland.

Differences among corporate blogs
Each blog has its target. A blog may be an oficial communication tool for the companies about internal events, changes and clients. So the message can be directed strictly to potential business partners or clients who knows what’s going on in the industry. Above this narrow perspective there is a potential to take advantage of become an interesting niche medium for other designers and all the players in the industry.

This is the point of most of famous design blogs I already know – both Polish and other. Anyway, they mostly aren’t corporate blogs but the blogs of individuals – to communicate passion.

And here we are with the question – what makes the blog a popular and respected source of information?

Some companies lead even three blogs of different kinds:
_the first one just for the employees as internal tool of information and integration
_the second one for the clients and partners where they focus on building up a professional image
_the third one for all the people interested in the industry and/ or looking for some particular information on the product/ business/ event. This one is often focused on some more general issues that can be easily understood by the laymen.

The blogs I lead
My experience includes leading 3 corporate blogs of:
_InsideLab: the blog of a design company from Krakow, led by me since May 2009, the winner of second award in „best corporate blog 2009” competition
_InniLiving: the blog of a furniture webshop, led by me since March 2010
_E-oprawa: the blog of a company selling photo frames in the internet, the first company in this industry using advanced internet tools in e-commerce on Polish market. The blog is led since May 2010.

Each one of these businesses is targeted to a bit different audience from the wide range of people who search for interesting interior design solutions but anyway all of them pretend to become at least sufficient guide on the relevant field.

Looking at the blogs’ statistics I may say of course – the content is most important. It’s the reader who decide to come back to your blog or not but it’s the content what makes him/ her do it. Helpful information, keeping the blog up-to-date and inspiring writing skills are the clue.

My personal note at the very end

There’ve been so many changes in the world of social media since the beginning of the blogging era. But still, from all the personas successfully showing their presence in social media, only the bloggers are fully treated as the „heros” of the internet space. Significant but easy to understand – I guess it’s because of the continuous presenting their own style in their „own” customized space.

Otagowane: design

Posted in: blogosfera, po angielsku, public relations